June 21, 2023

Salesforce and Google Cloud Partnership Paves the Way for Data-Driven Innovation

Salesforce and GCP team up to enable more personalised customer experiences, enhanced understanding of customer behaviour, and more effective campaigns, all while reducing costs.

Salesforce and Google Cloud Partnership Paves the Way for Data-Driven Innovation

Written by

Thomas Fowler

CTO

The recent announcement of an expanded strategic partnership between Salesforce and Google Cloud has ignited my excitement as someone constantly seeking to unlock the power of data analytics and machine learning. The collaboration aims to enable companies to leverage their data and AI models effectively, resulting in more personalised customer experiences, enhanced understanding of customer behaviour, and more effective campaigns, all while reducing costs.

In today's data-driven world, we need to understand the critical role that data plays in decision-making. However, many companies face challenges in accessing and utilising their data effectively. According to a survey, 41% of business leaders find their data too complex and inaccessible to be useful. This partnership addresses this problem head-on by offering innovative integrations that make data more accessible and easier to understand, empowering companies to harness the power of AI insights across their entire business and deliver exceptional customer experiences.

One of the key integrations I’m particularly excited about is between Salesforce Data Cloud and Google BigQuery. This integration will let us create unified profiles of your customers, leading to highly personalised experiences. By seamlessly accessing and sharing data across platforms and clouds, we can consolidate your data in a single location, eliminating the need for complex data synchronisation processes. The result is reduced cost and complexity while maintaining governance and trust.

Another integration worth highlighting is between Salesforce Data Cloud and Google Vertex AI. This integration will let you leverage custom AI models from Vertex across the Salesforce Platform. It addresses specific business needs, such as predicting buying behaviour or churn likelihood, using unified customer data from Salesforce Customer 360. By providing zero-copy data access for AI model training, this integration streamlines the model development process, enhances the accuracy of AI predictions, and maximises the return on AI investments. The potential applications of these integrations are vast and span across industries. 

The excitement around this partnership stems from our combined expertise and capabilities of Salesforce and Google Cloud at CloudSmiths. Salesforce is renowned for its CRM solutions and empowering businesses with customer-centric technologies, while Google Cloud offers robust analytics and AI capabilities. By bringing together these strengths, the partnership enables us to generate more value and insights from your customer data, driving innovation and delivering superior business outcomes.

The momentum of the Salesforce and Google partnership has been building since its inception in 2017. Companies across various industries have already started leveraging the combined power of these two technology leaders to enhance marketing, provide AI-powered customer experiences, and increase productivity.

Looking ahead, the availability of these integrations in the near future will further revolutionise how we leverage data analytics and machine learning. The Data Cloud and Google Vertex AI integration are set to be available in pilot mid-2023 and generally available later in the year, while the Data Cloud and BigQuery integration will follow suit, entering pilot late-2023 and becoming generally available in early 2024.

While the full availability of these integrations is expected in the coming months, the potential impact on businesses cannot be underestimated. The ability to leverage data and AI to create personalised experiences, gain actionable insights, and improve overall business outcomes is truly exciting. Salesforce and Google Cloud have taken a major step forward in empowering organisations to navigate the data-driven landscape successfully. The future holds tremendous opportunities for businesses that embrace this partnership and harness the power of data and AI to deliver exceptional customer experiences.

As a Salesforce and Google-partnered company, the benefits of this partnership are particularly relevant to your data analytics and machine learning endeavours. The ability to access and utilise data seamlessly across platforms and clouds will empower our Salesforce team to deliver personalised experiences, understand customer behaviour, and run more effective campaigns. The integrations between Salesforce Data Cloud, Google BigQuery, and Google Vertex AI will enable us to harness the full potential of your data and AI models, driving innovation and creating significant business value.

The expanded strategic partnership between Salesforce and Google Cloud holds tremendous promise for anyone seeking to unlock the power of data analytics and machine learning. The integrations between Salesforce Data Cloud, Google BigQuery, and Google Vertex AI offer a seamless and powerful solution to make data accessible, generate valuable insights, and deliver exceptional customer experiences. This collaboration represents a significant leap forward in the data-driven transformation of businesses, and its possibilities are truly exciting.

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