In a groundbreaking collaboration, Salesforce and Google Cloud have joined forces to empower businesses with advanced data sharing and artificial intelligence (AI) capabilities. This strategic partnership aims to enable companies to deliver highly personalised customer experiences, gain valuable insights into customer behaviour, and run effective campaigns at a lower cost. By leveraging real-time data sharing and innovative AI models, organisations can better predict customer needs and synchronise data across platforms with enhanced efficiency and security.
Enhanced Data Sharing with Salesforce Data Cloud and Google BigQuery:
The integration between Salesforce Data Cloud and Google BigQuery allows companies to create unified customer profiles and provide personalised experiences. With seamless data access across platforms and clouds, businesses can benefit from a single data location, eliminating the need for data copies or complex data synchronisation processes. This integration reduces costs, simplifies data management, and maintains governance and trust.
Enabling AI Capabilities with Salesforce Data Cloud and Google Vertex AI:
To further enable AI capabilities, Salesforce Data Cloud and Google Cloud's Vertex AI offer "Bring Your Own AI Model" (BYOM) integrations. This empowers customers to leverage their own AI models from Vertex and utilise them across the Salesforce Platform. This integration allows businesses to address specific needs, such as predicting buying behaviour or churn likelihood, using Salesforce Customer 360 data. Zero-copy data access for AI model training streamlines the model development process, enhances accuracy, and provides immediate access to unified customer data.
Improving Customer Experiences Across Industries:
The potential applications of this partnership extend across various industries, enabling organisations to improve customer experiences and personalise interactions. Here are a few examples:
Fashion Retailers: By connecting CRM data with real-time online activity and social media sentiment, retailers can deploy custom AI models to predict customers' clothing preferences. Hyper-personalized recommendations can then be delivered via email, mobile apps, or social media platforms.
Healthcare Organisations: Integrating CRM data with patient demographics and medical history enables healthcare providers to deploy AI models that predict patients at risk of readmission. This empowers them to create personalised care plans and offer proactive medical care, ultimately improving medical outcomes.
Financial Institutions: By combining CRM data with market analysis and economic trends, financial institutions can develop AI models that predict customers' spending habits, investment preferences, and financial goals. This data-driven approach enables personalised banking services and tailored offers.
Availability:
- The Data Cloud and Google Vertex AI integration will be in pilot mid-2023, and generally available late 2023.
- The Data Cloud and BigQuery integration will be in pilot late-2023, and generally available early 2024.
Final thoughts:
The expanded strategic partnership between Salesforce and Google Cloud represents a significant leap forward in leveraging data and AI to enhance customer experiences and drive business value. By providing seamless data access, predictive AI capabilities, and personalised insights, companies can overcome data complexity and make informed decisions. This collaboration opens new avenues for innovation and sets the stage for a future where businesses can maximise the potential of their data to deliver exceptional customer experiences. As Google and ML experts, this news is welcomed wholeheartedly, and we’re looking forward to seeing what we can build for our customers in the near future.
Read the full press release here.
