March 29, 2023

A Beginner’s Guide to Salesforce Media Cloud

Salesforce Media Cloud is the silver bullet enterprises need to turn their data into an ongoing vehicle for success and profitability. 

A Beginner’s Guide to Salesforce Media Cloud

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For organisations and suppliers within the content and media streaming industry, it’s impossible to ignore the reality that it’s getting harder to win and retain subscribers. With a variety of streaming and entertainment platforms and options available at their fingertips, media enterprises have their work cut out for them if they’re serious about maximising their customer lifetime value while keeping overheads and operating costs within budget. 

It’s no secret that customers have high expectations when it comes to the kind of engagement experience they want from service providers, particularly within streaming and entertainment. High expectations coupled with a shortened attention span mean that it’s easier than ever to win and lose subscribers over the course of a single campaign. 

The problem, at its heart, lies with data. How can media organisations deliver speedy, reactive, tailored marketing communications and more intuitive onboarding experiences when the data they need is distributed across multiple, disconnected platforms? Disparate data is at the heart of marketing, communication, subscription service management and renewal woes, impacting the customer experience and leading to greater churn and reduced customer retention. 

Luckily, data is both the problem and the solution for key media players looking to enhance their operational agility. Salesforce Media Cloud is the silver bullet enterprises need to turn their data into an ongoing vehicle for success and profitability. 

What is Salesforce Media Cloud?

Salesforce Media Cloud is a unified platform that empowers media and entertainment organisations to design, launch, monetise and automate rich media campaigns and experiences. 

Media Cloud is built on and utilises the Salesforce Platform to help media providers seamlessly solve their ongoing challenges of siloed data and process efficiency. The platform is an out-of-the-box solution that allows you to address your advertising, communication, sales, billing and subscriber lifecycle management from a single, unified interface, enabling faster, data-backed decision making. 

Standout features of Media Cloud

Media Cloud offers an extensive suite of tools and features that enable media providers to reach, engage with and serve their subscribers more easily and effectively. Media Cloud operates on the larger Salesforce platform, connecting with other powerful tools like Sales Cloud, Service Cloud and CPQ to name a few. 

On top of this, Media Cloud provides tools for planning, developing, optimising and launching targeted, tailored media campaigns as well as tracking their performance and making real-time adjustments if needed. 

The benefits of Media Cloud

Create and deliver personalised end-to-end experiences

Your customers expect speedy, personalised advertisements on platforms they actually use. Media Cloud centralises your customer data, allowing you to build complete customer profiles. Create a 360 degree view of current and prospective subscribers and quickly identify the next best steps to best manage your customer journeys.

Enhance advertising and campaign performance

The removal of third-party cookies as a means of deriving invaluable customer insights means that media organisations and advertisers need robust first-party data and comprehensive reporting on campaign success and performance. 

Through Media Cloud, you can integrate CPQ with Salesforce’s Product Catalog as well as other tools to build effective advertising campaigns with easy, accessible forecasting and analysis capabilities across various media types and platforms.

Centralise and streamline your operations

In an industry where speed and personalisation go hand in hand, you simply can’t afford to lose time switching between multiple, disconnected interfaces and systems to pull up the data you need. 

On Media Cloud you can centralise all your existing data on a single platform, unifying and streamlining your processes instead of managing multiple channels and disparate spreadsheets. By centralising your operations, you can reduce time lost on manual tasks that don’t generate value. 

Customise and optimise your platform as your needs evolve

Salesforce Media Cloud is an out-of-the-box solution with a customisable platform that you can extend as your operational needs evolve, incorporating additional functionalities and capabilities so you can remain agile and competitive. This allows you to deploy customised solutions faster and without complex code or expensive integrations. 

CloudSmiths: your partner for success with Media Cloud

Equally important as having the right tools at your fingertips is having a reliable, experienced implementation partner at your side, ensuring you’re getting the most you possibly can from Media Cloud.

CloudSmiths is Africa’s largest Salesforce implementation partner and trusted advisor. We offer end-to-end Salesforce consultation, implementation, development and support services:

  • Consulting and advisory services 
  • Salesforce development 
  • Salesforce licences 
  • Managed services and support
  • Salesforce implementation
  • Salesforce Training 

If you’re ready to take your operational agility and prowess to the next level through Salesforce Media Cloud, book a consultation with us. 

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