Single View of the Customer

From CloudSmiths

Generative AI Workshops

Discover use cases specific to your industry, choose the optimal AI solutions for your business and equip yourself to lead in an AI-driven future.

Know your customer

A single customer view combines data from various sources to build a comprehensive representation of each customer. By pulling together data from multiple touchpoints – CRM data, past purchases, website activities and marketing - we are able to build a comprehensive and accurate representation of a customer’s identity, at whatever point they are in their dealings with your brand.

Our data engineers integrate with your existing systems to create a Single View of the Customer with the data you already have. Additionally, new pipelines will be established to further enrich your customer profiles, identifying additional customer characteristics and segments.

Match the product to the person

Accurate pricing and product recommendations need to be based on an accurate understanding of the customer. A reliable Single View of the Customer can ensure that you are offering the right products and services to the right customers.

No more time wasted collecting and collating data

With a system of automated data pipelines, your siloed data is collected, cleaned and deduplicated automatically.

Accurate customer journey insights.

Better understand how your marketing campaigns are performing at a customer level. Find the best ROI, identify areas of improvement and run campaigns that are truly relevant to your target customers.

Choose CloudSmiths

Go-to experts for all your Salesforce needs

Trusted Partner

Africa’s most experienced Salesforce partner with 8 years of Partner Experience.

Certified Team

Extensive team of Salesforce certified experts. Skilled across all areas of the Salesforce platform.

Proven Results

Rated 4.7 by our customers with 300+ completed Salesforce Projects.

Cloud Experts

Integrate with multiple other data sources and cloud systems

Cloud Experts

Trusted partners with demonstrable expertise across all major cloud platforms

Implementation experts of

Understand your customers like never before

Chat to use today about building a fuller, clearer picture of your customer personas.